{"id":23,"date":"2015-09-22T16:17:22","date_gmt":"2015-09-22T16:17:22","guid":{"rendered":"http:\/\/www.gardnermarketingsolutions.com\/?page_id=23"},"modified":"2019-05-04T19:37:04","modified_gmt":"2019-05-04T19:37:04","slug":"digital","status":"publish","type":"page","link":"https:\/\/www.gardnermarketingsolutions.com\/?page_id=23","title":{"rendered":"PPC"},"content":{"rendered":"<h2>PPC Advertising<\/h2>\n<h4>There are many benefits to PPC (pay-per-click) advertising:<\/h4>\n\t<p><strong>It&#8217;s measurable and accountable<\/strong><\/p>\n<p>You can track how many people view your ad and the percentage that click to visit your website or call. Tracking tools allow you to see the actual sales your website is generating as a direct result of your advertising efforts, and you can get extremely granular to see precisely which ads are performing, how much they\u2019re delivering and what demographics are converting.<\/p>\n<p>You have full control \u2014 you choose the time, the target and the budget.<\/p>\n<p><strong>You have unlimited flexibility and creativity<\/strong><\/p>\n<p>When you run a print ad, that\u2019s it. What goes out is what you get, so if your message doesn\u2019t pull, you have to spend more money on research, creative and insertions to try again. It\u2019s the same way with broadcast.<\/p>\n<p>With PPC advertising, you can constantly <a href=\"https:\/\/www.gardnermarketingsolutions.com\/wp-content\/uploads\/2019\/05\/google_adwords_qualified_professional1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gardnermarketingsolutions.com\/wp-content\/uploads\/2019\/05\/google_adwords_qualified_professional1.png\" alt=\"\" width=\"200\" height=\"200\" \/><\/a>monitor the results your ads are or aren\u2019t getting, and you can make almost instantaneous adjustments. You can quickly change your creative, change your placements \u2014 even change your audience! PPC allows you to pinpoint your message to, and only pay for, the customers you want.<\/p>\n\t<p><strong><a href=\"http:\/\/www.gardnermarketingsolutions.com\/wp-content\/uploads\/2015\/09\/Adwords_2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.gardnermarketingsolutions.com\/wp-content\/uploads\/2015\/09\/Adwords_2-300x152.png\" alt=\"Adwords_2\" width=\"480\" height=\"243\" \/><\/a>You&#8217;ll reach the right people at the right time<\/strong><\/p>\n<p>PPC gives you the ability to be discovered by customers precisely when they\u2019re searching for the products or services you offer. With a combination of the right keywords and the right targeting, your business can be found by someone a few blocks away at the moment they need you!<\/p>\n<p>And in today\u2019s mobile world, you need to be able to target your customers all the time, whether they\u2019re on a desktop, tablet or mobile device. PPC advertising helps you to do that.<br \/>\u00a0<br \/>With literally hundreds of advertising options and hundreds of thousands of placements to choose from, you need an expert PPC strategist to help you. And that\u2019s where Gardner Marketing Solutions comes in. We provide the content, recommend the ad types and targets, and help you to navigate the vast yet profitable world of PPC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PPC Advertising There are many benefits to PPC (pay-per-click) advertising: It&#8217;s measurable and accountable You can track how many people view your ad and the percentage that click to visit your website or call. Tracking tools allow you to see the actual sales your website is generating as a direct result of your advertising efforts,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P6YI0D-n","_links":{"self":[{"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":10,"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/www.gardnermarketingsolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}