Marketing and Content Creation Pro
I have a wealth of experience providing effective marketing solutions for B2B and B2C companies. I've worked with such varied businesses as national publishers, consumer product companies, educational institutions and local retailers. I'm certified for all aspects of inbound marketing, including social media and PPC.
When preparing a custom plan for a client, I begin by analyzing their needs and strengths and evaluating their competition. Based on that information, I develop customer personas to assure that the communication being developed resonates with the target audience.
I provide full content creation services, too. Whether it's a Slideshare presentation, an infographic, an online video or advertisement, I manage all the creative, assuring that it's on time, on target and on budget.
In my leisure time, I'm a cultural critic, writing about film, live music and theater for three sites: Blogcritics, The Rivard Report and ArtsBeatLA. It keeps my social media skills sharp and helps me to continually discover new ways to communicate with audiences.